RT Journal Article SR Electronic A1 Holosová, Karin T1 Visible on Our Terms: Platformised Feminism and the Politics of Endurance JF Gender a výzkum / Gender and Research YR 2025 VO 26 IS 1 SP 85 OP 109 DO 10.13060/gav.2025.009 UL https://genderonline.cz/artkey/gav-202501-0010.php AB This article explores how feminist actors in Slovakia use Instagram to sustain po-litically engaged digital practices in a national context marked by institutional neglect and rising anti-gender discourse. While much scholarship on digital feminism has centred on An-glophone contexts and high-profile influencers, this study focuses on users operating outside mainstream visibility, who maintain a feminist presence not through spectacle but through careful negotiation with the platform's emotional, aesthetic, and algorithmic demands. Drawing on in-depth interviews, the analysis shows how these users adapt to Instagram's infrastructural pressures while striving to preserve critical integrity and ethical coherence. Their practices reveal a constant tension between the need for visibility and the risk of com-modification, between the desire to communicate structural critique and the constraints of platform legibility. In attending to these dilemmas, the article foregrounds feminist labour as a form of ethical endurance, enacted not through viral reach but through slow, situated, and relational modes of engagement.